WhatsApp enters sports in deal with F1 team Mercedes. Channels feature to offer exclusive content
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WhatsApp has chosen the Mercedes Formula One team for its first entry into sports sponsorship. The multi-year agreement will give followers of the eight-time world champion exclusive team content and in-race updates through the Meta-owned private messaging service.
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Mai An Tran on X: WhatsApp has announced a partnership with the Mercedes F1 team 🏎️ They will post exclusive content to WhatsApp Channels. I think this is a solid move from both parties. I imagine 2024 will be a another good year for WhatsApp and
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